Privacy Policy
Welcome! Thank you for choosing to use the My Purple Dress Web site (“Site”). By using mypurpledress.com, you (“User,” “Member,” and/or “Customer”) acknowledge that you have read the following Privacy Policy, which operates in conjunction with our Terms of Use. Please read these terms carefully. All of the described practices help us comply with any applicable laws and regulations. If you do not agree with any part(s) of the Privacy Policy or Terms of Use, do not proceed in using the Site
What types of personally identifiable information do we collect?
We receive, collect, and store any information you submit via our Site or provide through other means, such as e-mail. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, and methods used to browse away from the page.
We also collect and store personally identifiable information when you become a Member or make a purchase. This information includes account profile (including name, e-mail, user-created password, and birthdate) and payment details (including address and credit card information).
Why do we collect personally identifiable information?
The practice of collecting and storing personally identifiable information helps ensure our ongoing ability to provide quality central-purpose services, such as—
- customer care and technical support
-
Site and product catalog maintenance and improvement
-
general or personalized service-related notices and promotional messages
When taken in aggregate, statistical data and other non-personal information enhance our perspective as we project development plans.
How do we store, use, and share personally identifiable information?
My Purple Dress is hosted on the Wix.com platform. Your data may be stored through Wix’s data storage, databases, and the general Wix applications. They store your data on secure servers behind a firewall.
All direct payment gateways offered by Wix and used by My Purple Dress adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store (“Emporium”) and its service providers.
Certain services made available via My Purple Dress are delivered by third-party sites and organizations. By using any product, service, or functionality originating from the My Purple Dress domain, you hereby acknowledge and consent that My Purple Dress may share such information and data with any third party with whom it has a contractual relationship to provide the requested product, service, or functionality on behalf of My Purple Dress Users, Members, and Customers.
When will you receive electronic communications from us?
Members consent to receive ongoing electronic communications, such as e-mails and newsletters. Members may opt-out of promotional materials or notices not related to their account or possible subscriptions. However, some transactions cannot be completed without one or more communications.
Sending e-mails to My Purple Dress, whether a Member or not, constitutes electronic communications. As such, you consent to receive related electronic communications in return. Additionally, all agreements, notices, disclosures, and other exchanges provided electronically, via e-mail or on the Site, satisfy any legal requirement that such communications appear in writing.
How do we use cookies and other tracking tools?
We use cookies on our Site. The data yield helps us optimize the User experience. Some “Essential Cookies” enable core functionality such as security, verification of identity, and network management. These cookies cannot be disabled. However, Users can disable the following types of cookies:
-
marketing (track advertising effectiveness to improve relevancy)
-
functional (remember User choices to personalize experience)
-
analytics (track User interactions for better analytics and less errors)
How can you customize your cookie settings?
When you access the Site, a cookie banner appears, requesting your consent to the use of cookies. Before accepting, you can enable or disable your advanced cookie settings by clicking the “Settings” button. Again, Essential Cookies must remain enabled.
How can you request access to data that personally identifies you?
A User’s data file may include contact details and information related to activities, such as purchase history. You may request a copy of the data collected about you by My Purple Dress. To obtain a copy or request the permanent deletion of your data, please submit your specific request to policy@mypurpledress.com.
Children’s Privacy
My Purple Dress does not knowingly collect personally identifiable information directly from children under the age of 18 without parental consent. We strive to provide a wide range of enriching content meant for Users of all ages. Some content is specifically intended for children or families. Select features and sections of the Site require member registration (see Terms of Use). When the participant is a child under the age of 18, a parent/guardian must create the account. Registration will require a parent/guardian
e-mail for ongoing correspondence related to the child’s participation.
My Purple Dress commits to safeguarding the time children spend at our online venue. We also encourage the parent/guardian(s) of children under the age of 18 to supervise this interaction.
In accordance with the U.S. Children’s Online Privacy Protection Act (“COPPA”), we provide parental notice and/or seek parental consent whenever a child’s personal information is collected in the course of Site activities. For consumer advice about COPPA and children’s online safety, please visit the Federal Trade Commission.
Questions?
Please direct privacy questions to policy@mypurpledress.com.
Last Modified: May 28, 2023